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Name
Jacomine van Veen
Company/Employer
Likely
Country
Netherlands
About / Bio
I am an expert in applying trends and future thinking for innovation and strategy. With my company Likely, I support global and local corporations/organizations in understanding the changes they face and shaping their preferred future. I strongly believe in involving my clients in the process of analyzing trends and helping them to think from an end-user perspective. This enables them to create innovations and future visions that are meaningful to people and embraced by the organization itself. The future research and consultancy of Likely results in a.o. strategic trend analysis, future scenarios, insights and inspiration for innovation, innovation roadmaps, and customized tools for future thinking. Besides my work for Likely, I am also a guest lecturer at Amsterdam Fashion Institute and the School of Visual Arts in New York.
Skills and expertise
Applied trend research (socio-cultural change, lifestyle trends), future scenarios, contextualized trends, design thinking, innovation, brand strategy, insight generation, workshop facilitation, speaker.
Areas of interest
education, food, cities, health, generations, elderly, design, technology
Wants to talk about...
Applying and implementing trends and future thinking for innovation & strategy
Wants to learn about...
Applying and implementing trends and future thinking for innovation & strategy
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