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Hilde Roothart
TrendRede, Generous Minds
About / Bio
‘We are what we create.’ Hilde Roothart, the founder of Trendslator (since 1997), is a pioneer in the areas of researching and translating trends. She started her career as forecaster with her mentors Lidewij Edelkoort, Dominique Peclers, Günther Frank and Milou Ket. She is fascinated by trends, the Zeitgeist and the future. To her, research does not mean a search for proven certainties, but the exploration of opportunities and possibilities. Hilde Roothart is also an active public speaker, publicist and teacher. In her bestseller ‘Van Trends naar Brands’ (From trends to brands) (2001) that describes the Futuring method, she offers a structured approach to exploring the future. She has applied the methods and tools that she has developed to practices at tens of companies and organisations. Since 2007, she has used MOOD to inform and inspire professionals who want to create their own future and the future of their companies and organisations.
Skills and expertise
trend research, consumer trends, futuring, vision development, strategy development, concept development, speaker, author
Areas of interest
consumer products and services, consumer lifestyle, cultural change, climate change, ecosystems and environment, brand innovation, business innovation
Wants to talk about...
More about Hilde Roothart: she is a pioneer in the areas of trend research and translation delivers presentations about trends and the future, creation and innovation produces publications about the mood in markets, consumers and society has advised and directed dozens of companies and organisations since 1997
Hilde Roothart - On the communication of trends
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